Premiere & Effects Increase Your Video Views on YouTube feat. Transcriptive (Part 3) > Adobe Premiere & Effects

 

Hey everybody it's Premiere Gal here.
And welcome to the final video of
the three-part Digital Anarchy
Transcriptive video series.
In this series you've learned how to use
Transcriptive to auto-transcribe
video interviews and videos
inside of your timeline.
And in the second part of the
series you will learned how you can
use transcriptive to ultimately
edit faster and improve and
optimize your workflow.
And in this video you're going to
learn how you can use transcriptive
to actually get your video of
more views by enhancing the SEO
through captions.
So before we dive in I just want
to remind you if you want to get
a two week free trial just e-mail
[email protected]
All right so let's go ahead and
dive in.
I'm going to show you how you can up
your SEO game.
In my timeline here, I have a video I already posted
on social media and YouTube about
me going freelance and I want to
add captions to them.
So rather than transcribe the
full video by hand I use
transcriptive in Premiere Pro
to automatically create a
transcript.
Now all I have to do is click on
export as a .SRT file and
save it to my local drive.
Now on the YouTube video settings
I would click on subtitles CC menu
and select Add new
subtitles or close captions.
Here I can select the language
and choose "upload a file"
From here I'll select subtitles file
and choose the srt file from my
local hard drive.
So once the .srt file is
uploaded to your YouTube video
that becomes part of the metadata
at the video that's included in
Google's search engine.
So all the words are part of
Google's search.
In addition to all the keywords
that you add manually to your
videos metadata all of the text
from the transcript is now
searchable.
What this does is improve your
search engine optimization.
Meaning that if people are
searching for particular types of
things online and it's related to
your content your video will
appear in that search when they
search for those key words.
You can also do the same for
Facebook as well.
Simply click on edit video then
under captions choose upload
SRT file and hit save.
Not only will this make your
video accessible, adding captions
to your video can also improve
your viewership.
Most of the time people watch
Facebook videos with the sound
turned off so including captions
benefits your viewership.
Lastly let's say you want to burn
the captions into the video
itself.
Back in Premiere Pro simply
import the closed captioning and
filed the .SRT into your
project panel. Then drag and drop
the file
on top of your video in the
sequence then you can reposition
the captions using the effects
controls and if you want.
You can also change some
stylization such as the color in
the font using the captioning
panel.
Then when you go up to file to
export your video from the export
settings window just select the
captions tab and make sure that
the burn captions into your video
is selected.
This is a very popular way to do
captions for Facebook video as
the user does not have the choice
to turn them on or off.
They're always there.
So that concludes our three part
video series
on Transcriptive. I hope that it
shed light on some of the useful
tools that it can give you to
ultimately improve your workflow
and improve the way that your
video is viewed and shared online.
If you have any further questions
about Transcriptive please don't
hesitate to leave a comment below.
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Thanks again, bye!